WhatsApp +63 928 764 5774 “Helping US local service businesses scale through targeted Facebook Ads.” jezreel028@gmail.com

Performance Marketing Specialist (Meta Ads + GoHighLevel) | Lead Gen

I turn ad spend into booked jobs.

2 years running Facebook ads and GoHighLevel systems for US local service businesses. I run the campaigns and set up the instant SMS follow-up, so every lead is tracked to the booked job.

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Ads Manager results showing cost per result by ad set
Jezreel Pelayo, Facebook ads and GoHighLevel specialist
Winning ads · my accountsLive

Pressure washing

170

Landscaping

88

Concrete sealing

85

Leads per campaign

20,000+Qualified leads sent to local service businesses
$1.6MIn revenue for the business owners I've worked with
$40KIn Meta ad spend I manage for my clients every month
30+Local service businesses I've helped book more jobs

Industries

The types of businesses I've helped scale.

  • Outdoor Living
  • Permanent Lights
  • Christmas Lights
  • Painting
  • Pressure Washing
  • Concrete Sealing
  • Pool Installations
  • Deck Staining
  • Fence Staining
  • Hardscaping
  • Landscaping
  • Expandable Container Homes

Proof of work

Receipts, not promises.

Screenshots from the ad accounts I've run for clients, so you can see what each lead cost.

Ads Manager campaign results
Ads Manager results summary
Ads Manager lead campaigns, cost per lead
Lead campaigns for landscape lights, fence and pergola in Texas and Florida
Video ad sets with cost per lead
Holiday lighting static ads with cost per lead
Ads Manager high-performing static ad, 37 leads
Lead campaigns with 88 and 97 form leads

In their words

Happy Clients. Big Wins.

From first jobs sold to $100,000 in revenue

Jobs sold for many times the ad spend, and a client past six figures in revenue.

Client message about passing $100,000 in revenue

Biggest win

$100,000

in revenue for one client in about 10 months of working together.

“I would say that's a pretty good result.”

Client message
2 leads for $4 in ad spend, on a 200K audience.“Dudeee, you’re insane.”
Client messages about a $3,450 deck job
$3,450 deck job from about $100 in ad spendClient
Client feedback
$2,775 + $3,330 in jobs soldon $500 of ad spend
Client feedback
“Sold my first job from the ad: $1,960.”Client
Client win
“Leads definitely coming in!”Client, on lead quality
Client message: Ads look awesome! You killed it
“Ads look awesome! You killed it.”Client

Built in GoHighLevel

The system behind the ads.

Workflows, pipelines, booking calendars and follow-up I set up so every lead is tracked and contacted fast. Click any screenshot to see it full size.

SMS follow-up with AI replies, team alerts and automatic pipeline updates
Sales pipeline that tracks every lead from new lead to quoted job
Follow-up workflow that sorts replies and moves leads through the pipeline
Instant new-lead alerts with full lead details, sent straight to the team

What I believe

Every lead is a homeowner waiting on an answer.

Before ads, I was a NICU nurse, where the person in front of you came first. I run ads the same way. A homeowner who fills out your form has a job they want done, and they deserve a fast reply and a clear next step. When they get that, you get the booked job.

Sealed concrete driveway

A call I made

Cutting lead count on purpose resulted in bookings going up

On a concrete sealing account in Texas, the client flagged a problem. Leads were coming in, but no appointments were getting booked. Some people even said they had filled out the form by accident.

The form asked for a name, email, address, phone number and timeline. It was too easy to submit without really meaning it, and more leads wouldn't have fixed that.

So I added one short answer question, knowing it could lower the lead count. Now people had to stop and type an answer before they could submit.

The client got fewer leads, but booked more jobs.

A big lead count looks good in a report. Booked jobs are what pay the client.

How I work

From first click to booked job.

Ads and follow-up built as one system. I run it on my own, so you don't have to send me a daily checklist.

  1. 01

    Research

    I study competitor ads in Meta Ads Library and Swipekit to find the angles already winning in your market.

  2. 02

    Build & launch

    I launch the campaign and connect it to GoHighLevel: pipeline, booking calendar and instant SMS follow-up, so no lead goes cold.

  3. 03

    Optimize

    I track cost per lead, lead volume and booked jobs, then scale what wins and cut what doesn't.

  4. 04

    Reactivate & report

    I run DBR campaigns on your old contacts for extra jobs at no ad cost, and keep pipelines clean so you see which campaigns bring in sales.

Win more jobs with these services

Turn more leads into booked jobs with these services.

I run the campaigns, you get the leads, and the higher plans handle everything after the click. Pricing is monthly, and ad spend goes straight to Meta, so it isn't included. You provide the ad footage, and my Ad Creatives package can edit it into finished ads.

Campaign Management

Facebook & Instagram ads that bring in qualified leads.

$1,000/ month

Get started

What’s included:

  • Campaign setup and structure in Meta Ads Manager
  • Competitor research in Meta Ads Library and Swipekit
  • Creative direction: winning angles, hooks and shot lists for your videographer
  • Ongoing optimization of cost per lead, lead volume and budgets
  • Regular results updates

Full Package

Your ad campaigns and GoHighLevel run as one system, from first click to booked job.

$1,800/ month

Save $100 every month

Get started

Everything in Campaign Management and GoHighLevel Automation, plus:

  • Ads connected straight into your GHL pipeline and calendar
  • Reporting on cost per booked appointment, not just cost per lead
  • Ads optimized for booked appointments, not just cheap leads
  • A DBR campaign every quarter to win extra jobs from old leads
  • Priority support and faster turnaround
Most popular

All-In Package

Ads, GoHighLevel and creatives, handled end to end.

$2,000/ month

Save $400 every month

Get started

Everything in the Full Package and Ad Creatives, plus:

  • Send me your raw footage and I’ll edit it into finished ads

Standalone services

GoHighLevel Automation

The follow-up system that turns leads into booked jobs.

$900/ month

Get started
  • Pipelines and lead tracking
  • Instant SMS follow-up and new-lead alerts
  • Booking calendars and appointment workflows
  • Database reactivation (DBR) campaigns
  • Ongoing workflow updates and fixes

Ad Creatives

Fresh, distinct ads every two weeks so your campaigns never go stale.

$500/ month

Get started
  • 12 creatives in month one to find your winners
  • Then 6 new creatives a month to keep ads fresh
  • Static images and short videos edited from your footage
  • Ad copy written for every creative
  • 2 revision rounds and a monthly planning call

All plans: 3-month minimum, no setup fee. Campaign plans cover up to $3,000/month in ad spend (+$50/month for each extra $1,000).

Agencies: white label Meta ads and GoHighLevel. Message me for partner rates.

Not sure which one fits? Message me and I'll help you pick the right one for your business.

Stack

What I work with.

GoHighLevel

  • Automations
  • Pipelines
  • Workflow setup
  • Lead tracking
  • DBR campaigns
  • Booking calendars
  • SMS follow-up

Ads & research

  • Meta Ads Manager
  • Meta Ads Library
  • Swipekit
  • Justice Map

AI tools

  • ChatGPT
  • Gemini
  • Claude
  • Manus
  • ElevenLabs
  • Artlist
  • Flow AI

Creative & comms

  • Canva
  • CapCut
  • WhatsApp
  • Slack
  • ClickUp
Jezreel Pelayo

Contact

Let’s fill your calendar.

I’m Jezreel!

A Facebook ads and GoHighLevel specialist from the Philippines. Before ads, I was a registered nurse in a NICU, so I treat every ad account like it's my own business, down to the last detail.

Download resume

Prefer email? Write to jezreel028@gmail.com

Tell me about your business

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